Consultancy

Sue Shepherd

Higher Education Researcher, Manager and Consultant

 

 

 

Experience and Expertise

 

I undertake management consultancy both for SUMS Consulting - a member organisation of UK universities - and in a freelance capacity. I am a marketing and communications specialist with over twenty years' experience gained both in blue chip companies in the private sector and at the Universities of Brighton and Kent. In addition to marketing, my expertise encompasses events management, internal communications, branding, market research, alumni relations and fundraising.

 

During my eight years with SUMS Consulting, I have undertaken a variety of consultancy projects, including:

 

  • Development of a market intelligence plan to inform student recruitment
  • Process and structural review of Student Services and Marketing teams
  • Major stakeholder audit and perception study to underpin brand messages
  • Facilitation of strategic planning 'away days'
  • Institutional benchmarking of External Relations activities

 

Client Endorsements

 

Loughborough University

 

"As a consultant with SUMS Consulting Sue supported the research phase of the University's brand development programme. She provided market research expertise that culminated in the adoption of core brand values and messages that helped to underpin the University's external communications.

 

Sue showed high levels of professionalism and it was a pleasure working with her on a project that was showcased as an example of good practice"

 

Ian Cairns, former Director of Marketing

 

 

 

 

Institute of Education, University of London

 

"I commissioned Sue to undertake a review of marketing and communications across the university. This was a complex and challenging project involving sensitive consultation with a wide range of stakeholders.

 

Sue delivered to both time and budget and produced both strategic and practical recommendations for improvement. These are now being implemented, and I anticipate a major positive impact on our performance in this area."

 

Kevin Wilson, Head of Marketing, Communications and Development

 

 

"Sue has worked with SUMS Consulting for eight years on a range of strategic and operational projects that span all areas of Marketing, Communications and External Relations. Sue always delivers a high quality job. She understands the HE context and brings forward implementable solutions that have real benefits. She is also a joy to work with."

 

Bernarde Hyde, Managing Consultant and CEO

SUMS Consulting

 

 

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Copyright Sue Shepherd 2014